Month: April 2023

2023 Cannabis Trend: Minor Cannabinoids Move into the Cannabis Spotlight

By Publisher

What You Need to Know: More brands are making mood and effect benefit claims on product packaging and other consumer-facing materials, and backing those claims up with terpenes and minor cannabinoids to strengthen the value proposition. The Market is Moving: Classifications of indica/sativa/hybrid is beginning to fade as designators of consumer experience and brands are embracing…